Keiser Report 324: Facebook Bots Drive Up Ad Costs
I’m always thrilled to hear bad news about Facebook and today’s Keiser Report delivered in full. From the Beeb:
Last week, digital distribution firm Limited Press alleged that, based on its own analytics software, 80% of clicks on its advertisements within Facebook had come from fake users.
“Bots were loading pages and driving up our advertising costs”
“Do we know who the bots belong to? No. Are we accusing Facebook of using bots to drive up advertising revenue? No. Is it strange? Yes.”